ProductPulse

A software studio at the intersection of product thinking and engineering.

Mobile App

Yem Customer and Provider App

Dual mobile application for Yem (يم), a Saudi-based food delivery platform connecting customers with restaurants and delivery providers. The system consists of two apps — a Customer App for browsing restaurants, placing orders, and tracking deliveries in real-time, and a Provider App for restaurants and drivers to manage incoming orders, update menus, and handle delivery logistics.

Yem Customer and Provider App
Restaurant browsing
Menu & cart
Order tracking
Provider dashboard
Order management
Delivery tracking
Swipe to browse

The Challenge

Yem needed a reliable, scalable food delivery ecosystem for the Saudi market with two distinct user experiences — one for customers ordering food and one for providers fulfilling those orders. Both apps had to support Arabic-first UI, real-time order tracking, seamless payment integration, and performant map-based delivery coordination across Saudi cities.

Our Solution

We developed two Flutter-based mobile apps sharing a common backend API. The Customer App features restaurant browsing, menu exploration, cart management, multiple payment methods, real-time order tracking with live map updates, and push notifications. The Provider App gives restaurants and drivers order management dashboards, availability toggling, delivery route optimization, and earnings tracking — all built with an Arabic-first, RTL-optimized interface.

Tools & Technologies

Flutter REST API Google Maps Push Notifications Real-time Tracking iOS Android
Website

Yem — Admin Dashboard

Web-based admin dashboard for the Yem (يم) platform, providing centralized management of restaurants, drivers, customers, orders, and platform operations. The dashboard gives Yem's operations team full visibility and control over the entire ecosystem.

Yem — Admin Dashboard

The Challenge

Managing a two-sided marketplace requires real-time oversight of orders, provider onboarding, customer support, financial reconciliation, and platform-wide analytics. Yem needed a powerful admin portal that consolidates all operational data into a single, responsive interface.

Our Solution

We built a React-based admin dashboard featuring real-time order monitoring, restaurant and driver management panels, customer support tools, financial reporting, and platform analytics. The dashboard connects to the same backend API powering the mobile apps, ensuring data consistency across all touchpoints.

Tools & Technologies

React REST API Real-time Updates Analytics Dashboard Role-based Access Responsive Design

Screenshots

Home page overview

Home page overview

Bookings in progress

Bookings in progress

Yem — Admin Dashboard screenshot
Website

DFSK Egypt

Official website for DFSK Egypt (El Tarek Automotive), the authorized distributor of DFSK vehicles across Egypt. The site showcases their vehicle lineup, branch network, service centers, and company story built to serve both potential buyers and existing owners.

DFSK Egypt

The Challenge

DFSK Egypt needed a modern digital presence that could handle frequent vehicle launches, rotating promotions, and multi-location branch information all managed by a non-technical marketing team. The previous setup made content updates slow and dependent on developers for every change.

Our Solution

We delivered a custom Laravel website with a Filament-powered CMS, giving the marketing team full control over vehicle pages, offers, news articles, and branch listings. The frontend uses a dark-themed, automotive-grade design with Swiper carousels, smooth animations, and responsive layouts optimized for the Egyptian market's mobile-heavy traffic.

Tools & Technologies

Laravel Filament JavaScript Swiper.js CSS3 Responsive Design

Screenshots

Vehicles lineup page

Vehicles lineup page

Vehicle detail page

Vehicle detail page

DFSK Egypt screenshot
Website

ATS Alexandria

E-commerce store for Alexandria Technology Systems, offering surveillance cameras, networking equipment, fire safety systems, computers, components, cabling, and office systems. The catalog spans 400+ products across 13 categories, serving both B2B and retail customers in Egypt.

ATS Alexandria

The Challenge

ATS wanted to bring their physical inventory online with a full e-commerce experience product categories, search, cart, checkout, and account management without a long development cycle. The store needed to handle a large and varied catalog spanning surveillance, networking, computing, and accessories.

Our Solution

We built a clean, modern corporate website with dedicated sections for services, solutions, and products. The site features video demonstrations, partner showcases, bilingual support, and a clear navigation structure that guides visitors from awareness to inquiry. Designed to position ATS as a trusted enterprise IT partner in the Alexandria market.

Tools & Technologies

Responsive Design laravel filament payments gateway

Screenshots

Services page

Services page

Solutions page

Solutions page

Digital store page

Digital store page

Home page

Home page

Website

Afak Pharma

Product landing page for Afak Pharma, the Egyptian distributor of Medtrition's ProSource Powder a clinical protein supplement used in hospitals and ICU settings. The site educates healthcare professionals on product specifications, clinical efficacy, and ASPEN/ESPEN guideline compliance.

Afak Pharma

The Challenge

Afak Pharma needed a focused, professional landing page to introduce ProSource Powder to the Egyptian medical market. The site had to communicate complex clinical data PDCAAS scores, osmolality, dual-action protein mechanisms in a way that builds trust with physicians, dietitians, and hospital procurement teams.

Our Solution

We built a clean, clinical single-page website with animated stat counters, scroll-reveal sections, an interactive FAQ accordion, and structured data (Schema.org) for SEO. The design uses a medical-grade aesthetic with clear typography, WhatsApp integration for quick inquiries, and responsive layout for on-the-go access by healthcare professionals.

Tools & Technologies

HTML5 CSS3 JavaScript Schema.org SEO Responsive Design

Screenshots

Stats & clinical data section

Stats & clinical data section

Product details section

Product details section

Website In Progress

SHELTER ARTSPACE

WWll bunker built in 1928 turned into an art space in 2019. Visual Art | Design | Live artist Talks

SHELTER ARTSPACE
Website In Progress

MWA Construction & Real Estate

A premium, high-performance corporate landing page and investment portal designed specifically for MWA. The platform serves a dual purpose: showcasing the company's massive general contracting and construction portfolio, while providing a seamless, trustworthy interface for real estate investors to explore high-ROI property listings and future development plans.

MWA Construction & Real Estate

The Challenge

The main challenge was combining two distinct business identities—heavy civil construction/general contracting and premium real estate investment—into a unified, intuitive user experience that establishes elite corporate trust and loads instantly.

Our Solution

We designed and developed a bespoke web platform featuring an advanced structural grid layout inspired by modern architectural blueprints. By incorporating fluid glassmorphic property cards, real-time investment ROI calculators, and strict performance optimizations, we delivered a lightning-fast showcase that perfectly aligns with MWA’s brand identity and corporate standards.

Tools & Technologies

laravel filament
Website In Progress

El-Tarek Automotive Web App

Internal web application for El-Tarek Automotive (ElTarek Group), one of the largest automotive distributors in Egypt with 20+ vehicle brands. The platform streamlines operations across branches, inventory, sales tracking, and after-sales service management for the group's automotive division.

El-Tarek Automotive Web App

The Challenge

El-Tarek Automotive manages a complex operation spanning multiple vehicle brands, branches across Egypt, inventory tracking, sales pipelines, and after-sales service workflows. They needed a centralized web application to replace fragmented spreadsheets and disconnected systems — giving managers real-time visibility and staff a single tool for daily operations.

Our Solution

We are building a custom Laravel web application with role-based dashboards, multi-branch inventory management, sales tracking, and service scheduling. The platform integrates with the existing DFSK Egypt public website and provides real-time reporting for management across all automotive operations.

Tools & Technologies

Laravel Filament Next.js REST API MySQL Multi-tenant
Mobile App In Progress

El-Tarek Automotive Mobile App

Companion mobile application for the El-Tarek Automotive platform, giving field staff and branch managers on-the-go access to inventory, sales updates, service requests, and customer information across all ElTarek Group automotive brands.

The Challenge

Branch managers and sales teams needed mobile access to the same operational data available on the web app — inventory checks, customer follow-ups, and service status, without being tied to a desktop. The app had to work reliably across varying network conditions in Egypt and sync seamlessly with the backend.

Our Solution

We are developing a Flutter mobile app for iOS and Android that connects to the same Laravel API as the web application. The app features offline-capable data caching, push notifications for service updates and sales alerts, and a streamlined UI designed for quick lookups and field use.

Tools & Technologies

Flutter REST API Push Notifications Offline Sync iOS Android